SEO can be a complicated venture for a lot of people. Even lots of so-called-experts can have a hard time keeping a website at the top of the search engines.
… the search engines are continuously changing their algorithms in an effort to bring you the most pertinent site listings for your search query. Search engines likewise change their algorithms to stay ahead of the dishonest companies that rapidly discover ways to control the search results.
As quickly as the search engines change the way they note sites, there are deceitful people who go right to work attempting to find out the best ways to cheat the system.
These people are utilizing what's understood as "Black Hat SEO" and if you are aiming to run a legitimate website, remain away from them at all cost! Sure your site will get a high listing rather rapidly utilizing black hat strategies, but as soon as the online search engine determine exactly what you're doing, they will likely ban your website from their listings entirely (forever). And earlier or later, they will figure it out.
2nd … There's a lot of misnomers about what's more crucial when it comes to SEO. Some so called SEO gurus will have you believe page rank is the most essential thing when it comes to online search engine listings. This is simply not real.
Page rank (or Google PR) is one crucial aspect when it comes to ranking a website for the search engines, but SERPs (or Online Search Engine Results Page) is what really counts.
" Page Rank" is Google's way of putting a number to the authority of a site. If they think your website is important, they'll give you a greater PR.
However it does not mean the authority of your website will get you indexed for you main keywords.
There are thousands, possibly even millions, of websites that have a low page rank, but are listed on the very first page of Red Rain SEO the major search engines (including Google), for some top keywords. By contrast, there are simply as many high PR ranking web pages, that are buried in "no males land" when it comes to the search engines (consisting of Google).
The other significant search engines (Yahoo, MSN, Bing, and hundreds of smaller sized search engines) do not truly care about your "Google Page Rank" at all. They just appreciate providing their visitors appropriate search results.
Ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be noted on the tenth page of the search results page, where nobody will ever find you.? I think the answer is apparent.
Among the sites I constructed for my other online business, hasn't had a Google PR of more than 2 for the last 4 years (given that it's been live on the web). It has been on the very first page of ALL significant search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
Exactly what about this "Alexa Rank" I've heard about?
Alexa rank is expected to be an indication of just how much traffic a website gets. The lower the number … the more visitors a website is getting. If your Alexa rank is 50,000 it's expected to indicate (out of the millions of websites on the internet) your website is the 50,000 th most popular website there is.
If your site has an Alexa rank of 2,000,000 then your site is just the 2,000,000 th most popular website on the internet.
Here's the fact … Alexa ranking is NOT an acurate procedure! It just registers websites that are checked out by people who have the Alexa toolbar set up in their web browsers (mostly SEO business and web designers) So it doesn't count real visitors to a website.
Here's a figure that proved this truth to me …
I currently have a lots websites I keep, and I regularly check the traffic stats on all them (like every good webmaster should).
Among my websites has an Alexa ranking of 171,246 (pretty great … right?) Another has an Alexa rank of 4,276,996 (which is lousy) However according to my analyzing stats (I cross referral Google Analytics with AWstats and a couple other programs, to get a more precise figure) The one with the much better Alexa rank is only getting around 40 to 50 visitors a day, but the one with the worse Alexa rank is seeing over 400 visitors a day.
Exactly what does this inform us?
It informs us the one with the higher rank is being visited by a couple of individuals who have the Alexa toolbar set up (and the toolbar is sending out stats back to Alexa) However the site that's really doing better is being gone to by real people who don't find it necessary to have Alexa monitor their browsing practices.
A lot of SEO companies will use the Alexa rank to show their clients "proof" that they're making their money. (" see, your Alexa rank has actually gone up … so keep paying me") However remember this … Alexa rank is NO sign of how well a website is actually doing!
So, what gets your website noted on the first couple pages of the online search engine? In a word … "Relevant Material" (O.K. in 2 words).
Online search engine are just interested in showing pertinent search results for an individuals "keyword search query". Online search engine make their loan by revealing their advertisements to as many individuals as possible, and having as many individuals as possible clicking those sponsored listings.
If their search results page are useless to their visitors, people will stop utilizing their online search engine, and begin using a various search engine. No visitors … no profits for the search engine.
While there are a number of essential techniques you require to utilize for a higher search listing (back links, internal connecting, proper meta tags and keyword percentage, to name a few) Remember … appropriate content is king! And as the online search engine end up being more sophisticated, appropriate material on your site will just continue to become more vital.
There are also many other elements that play a role in getting your site listed at the top of the search engines. It takes consistent effort and continuous learning how to stay up to date with the ever changing algorithms of the search engines, and a quality SEO person (or company) will continue to learn and keep up with the changes.
But keep in mind … there are no "secret" methods for getting a high search engine listing. If you're talking with an SEO business, and they will not inform you their techniques for increasing your website's listing (due to the fact that they state it's "proprietary information") then I recommend right away finding somebody else to talk with about your site's SEO.
A quality (and honest) SEO business should have no problem telling you what methods they will use to increase your website's exposure on the online search engine. Prior to you give anyone (or any business) your loan, there are a few concerns you ought to ask them initially …
9 Important questions to concerns your SEO company BEFORE business prior to them!
And yes, SEO is something you can efficiently do yourself, but it does take a lot of time and effort, and the majority of company owners have better things to invest their time on. That's why you work with an SEO business … to do the work for you. They supply a service, and you pay them for that service.